NYCFC: The
24-Hour Game

A 24-hour soccer match for the city that never sleeps.

NYCFC is the only New York City football team based in New York City. So in true New York fashion, we hosted a 24-hour soccer match in the heart of the city, inviting fans to play and be coached by NYCFC’s head coach, Patrick Vieira, and star player, David Villa.

Results:184 million earned media impressions across broadcast, digital, and social coverage. $2.1 million in broadcast earned media value/ Coverage on every major news channel/ 714 players participated in gameplay - 77% of which were new to the club. 500,000+ in attendance over the 24 hour period.

NYCFC Kicks Off 24-Hour Soccer Marathon at Rockefeller Center