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Amazon:
Hands-Free TV
Hands-free TV means not worrying about hitting the wrong button again.
Which means bad guys everywhere have a new toy at their disposal - for better and for worse.
Remotes just weren’t cutting it for these consumers.Then came along Fire TV with Alexa. Now all you needed was just your voice. Movie tropes rejoice!
Amazon Channels Hollywood Tropes For Comedic Campaign Promoting Fire TV.
Press:
Adweek: Amazon Channels Hollywood Tropes for Comedic Campaign Promoting Fire TV
Shots Magazine: Amazon Fire TV demonstrates the power of voice
Little Black Book: Amazon Fire TV Puts a Contemporary Twist on TV Tropes
Creative Credits:
Agency: Johannes Leonardo
Leo Premutico, Founder & CCO
Jan Jacobs, Founder & CCO
Jono Flannery, Creative Director
Paul Gregory, Creative Director
Tommy Woods, Copywriter
Jacob Mehringer, Art Director