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07

 

Madden: Stardom is in Your Hands

 

In Madden, gamers are the superstars.

You control the season.
You control the players.
You control the game.

In 2019, we positioned gamers as the stars, taking the spotlight from star NFL players and directing it toward everyday gamers.

We launched with an epic huddle spot, with cameos from Lil Yachty, DJ Khaled, and players Patrick Mahomes, Juju Smith-Schuster, and Alvin Kamara.

Then, throughout the season, we launched short-form commercials show-casing what Madden feels like to gamers — heroing them from their own homes.

 
 
 
 
 
 

DJ Khaled Crashes Star-Studded EA Sports Trailer

 
 
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