03
Madden 19:
The Greatest Play Call Ever Called
Meet Will—he made the greatest play call ever.
Seriously. Bill Belichick been real quiet since this dropped.
Inspired by Will’s play call, Quavo wrote a song about it, SportsCenter included it in their Top 10, SpongeBob gave Will a shout out, ‘Call Like Will’ merch made it onto HBO’s ‘Hard Knocks’, Will got his own ESPN 30-for-30 and a custom hot sauce on Hot Ones. But don’t take our word for it. Chris Redd was there when the play call happened.
Awards: 2x CLIO Silver, 2x AICP Winner, 1x Effie Bronze
Press:
Mashable: This star-studded 'Madden 19' trailer is hilariously wild: Watch
AdAge: Chris Redd, Nicki Minaj, and Chris Redd Glorify a Gaming Legend in Madden 19 Ad
Highsnobiety: Nicki Minaj, Quavo, & Lil Dicky Star in ‘Madden 19’ Ad
Sports Illustrated: New 'Madden' Commercial Goes Heavy on Big Names, Comedy
USA Today: 'Madden 19' ad features Nicki Minaj, Joel Embiid, DeAndre Hopkins
Variety "New ‘Madden 19’ Trailer Features Nicki Minaj, Lil Dicky And More"
Campaign "EA Sports launches celeb-heavy Madden 19 campaign"
VIBE "Nicki Minaj, Quavo And More Star In Madden NFL ’19 Commercial"
RESPECT "Quavo, Nicki, Embiid, Lil Dicky & More Star In Latest Madden NFL ’19 Film"
Little Black Book "SpongeBob, Nicki Minaj Star in Shaggy Dog Story for Madden '19"
Media Post "EA Launches Star-Studded Madden NFL 19 Campaign"
Awards:
CLIO Silver - Long Form Film
CLIO Silver - Branded Entertainment
AICP Winner - ‘Editorial DIalogue’
AICP Shortlist - ‘Best of West’
Effie Bronze - Entertainment & Sports
Credits:
Omid Amidi, Creative Director
Maclean Jackson, Senior Writer
Tommy Woods, Copywriter
Jacob Mehringer, Art Director
Ash Mendez, Designer
